Elon Musk has long been one of the most interesting users on Twitter. He frequently uses the social media platform to promote his companies, engage with fans, taunt rivals, and make predictions about the future. His posts have even gotten him into trouble. So it’s somewhat surprising that Twitter announced Tuesday it would add Musk to its board of directors through 2024 in exchange for 14.9 percent of the company's shares. While Musk's stake doesn't give him control of the company, it does increase his already overwhelming influence.
And what’s in it for Twitter? That’s where things get interesting. CEO Parag Agrawal admitted in a tweet that Musk is both a passionate believer in the service and its most intense critic, “which is exactly what we need on Twitter, and in the boardroom, to make us stronger in the long-term.”
Read on for our columnist Jason Aten’s analysis on why he thinks Twitter’s decision to put Musk on its board is a genius business move.
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