Scary moments

INC. THIS MORNING Scary moments Good morning, The used-furniture marketplace AptDeco began with a simple rule: Safety first. In 2012, after graduating from business school, AptDeco's co-founder Reham Fagiri saw the dark side of selling furniture online. She was moving from Philadelphia to New York City and had put an ad on Craigslist. "I had this guy who came to look at my TV, and he got really frustrated with me in my apartment. I was a single woman at the time. I didn't have a doorman, and I was alone," Fagiri said in a recent interview on Inc. The moment triggered something inside of her. She felt unsafe in her own home and knew there had to be a better way to sell her furniture. So, in 2013, she co-founded AptDeco with the goal of making the buying and selling of used furniture online simple and safe. Here are three things Fagiri did to successfully build and grow her business. Applications are open for Female Founders 100 -- Final Deadline: May 6 Our annual list celebrates the most inspiring, creative, tenacious, and trailblazing women in entrepreneurship. Apply now! Have a question for Madefor? Join May 18th at 12 PM ET Patrick Dossett of Madefor is Inc.’s next guest for the Your Next Move web series. Leave a question in registration and he may answer it live. HERE'S WHAT ELSE I'M READING TODAY: Is the pandemic officially over? There's a lot to consider. –Inc.  As the pandemic lifts, business owners may be tempted to pull back on mental health care benefits. That’s a risky move. –Inc.  Related: You may not need new benefits to get employees to stay. You may just need to remind them what they already have. –Inc.  New research suggests that these customers are more likely to walk away. Making their experience better could go a long way. –WSJ It’s Friday. Here are some tips on how to power through boring tasks. –HBR ONE MORE THING: Sports icon Rick Eisen on the best way to build a thriving personal brand. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy