The used-furniture marketplace AptDeco began with a simple rule: Safety first. In 2012, after graduating from business school, AptDeco's co-founder Reham Fagiri saw the dark side of selling furniture online. She was moving from Philadelphia to New York City and had put an ad on Craigslist.
"I had this guy who came to look at my TV, and he got really frustrated with me in my apartment. I was a single woman at the time. I didn't have a doorman, and I was alone," Fagiri said in a recent interview on Inc.
The moment triggered something inside of her. She felt unsafe in her own home and knew there had to be a better way to sell her furniture. So, in 2013, she co-founded AptDeco with the goal of making the buying and selling of used furniture online simple and safe. Here are three things Fagiri did to successfully build and grow her business.
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