Good morning,
Seth Godin doesn’t care how much your company recycles or whether you compost your K-cup coffee inserts. Yet the bestselling author and marketing expert very much believes small businesses have a role to play in solving the planet’s environmental problems. Individual action can’t do the work, he notes in The Carbon Almanac, a forthcoming book he helped put together with 300 volunteers.
"What is going to solve the problem is when small businesses lead the way in culture change, so it becomes normal to do the things that dramatically change the carbon equation," Godin writes.
Not sure where to start? Read on for five practical steps Godin offers to take action against climate change. Because, as the book reminds us, "It's not too late." |
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