Your company's values are everything. They're the cornerstone of the most successful ventures. The very foundation of every business decision you make. Actually, not just the foundation. They are the mortar holding the bricks. The grout between the tiles. The caulk and paint, too. All that stuff.
So it's reasonable to start considering what your company stands for the moment you launch, right? Wrong. That's too late. Not only must you establish your values before day one, you must also refine them throughout the life of your venture. You actually needed to start yesterday. And, also, start now. And then restart tomorrow.
But building a values-based company is not as simple as declaring a few bromides and tacking them on the wall. To implement your values, you must assemble and guide a team that will follow them--better yet, embody them. Read on for tips from successful entrepreneurs on how to build value-based companies.
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