Sometimes opportunity knocks at a company, but no one answers the door.
Consider Thomas Edison, who briefly employed in his lab a fellow named Nikola Tesla. Tesla had come up with an induction motor for alternating current and suggested to Edison that it was a better source of electricity than Edison's own direct-current dynamos. "Spare me that nonsense," Edison is said to have told the underling, in one of the most luminous miscalculations in business history.
Read on for tales of how IBM, Ford, Dupont, and Sony initially ignored some of the greatest ideas in business.
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