Mark Cuban vs. big pharma

INC. THIS MORNING Mark Cuban vs. big pharma Good morning, Ever since he sold his startup ­Broadcast.com to Yahoo for $5.7 billion in 1999 to become an instant billionaire, Mark Cuban has followed his curiosity into a wild array of fields, from health care to fintech to media, consumer products, and, of course, sports. Where others might have settled into a comfy life as an NBA owner/playboy, he became a kind of super-entrepreneur, not only investing in a diversified portfolio of startups, but getting deeply involved in some as well, even co-founding a few. Perhaps the biggest entrepreneurial swing he has taken since Broadcast.com is his new healthcare initiative. Some three years ago, Cuban got an email from a 33-year-old radiologist named Alex Oshmyansky, with the subject line "Cold pitch." Oshmyansky wanted Cuban to invest in a pharmacy he was starting to custom-make generic drugs and skip the layer of middle­man wholesalers and so-called pharmacy benefit managers, which are typically responsible for heavy markups. This all happened back in early 2019--and by the following year Cuban had not only invested in Oshmyansky's idea but also signed on as a co-founder of a now much more ambitious company. Read on for our latest cover story on Mark Cuban and his ambitions to take on a new giant: big pharma. SPONSORED CONTENT Mastering Your site, Content, and Social Master your digital marketing toolkit with Phillip Huynh, SVP, Head of Accounts & Performance at Initiative. Register for the digital workshop today. HERE'S WHAT ELSE I'M READING TODAY: This is why vegan food phenom Pinky Cole chose investors who would allow her creative freedom, as well as support for her company's wide ranging philanthropy initiatives. –Inc. Bonobos co-founder Andy Dunn’s struggles with mental health almost upended him--and his company. –Inc.  This behavioral analyst who helps children with autism just landed the SBA's highest honor. –Inc.  Burned out on brain-storming sessions? Here are smart strategies to avoid them and other nonproductive gatherings. –WSJ Research finds that people are more than twice as likely to lie when interacting with a digital system than when talking to a human. –Inc.  ONE MORE THING: Want to scale your small business? Consider offering your employees equity. –Inc.  --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy