Tik Tok tips

INC. THIS MORNING Tik Tok tips Good morning, In case you hadn't heard, TikTok's short-form videos are the latest and greatest way (until something else comes along) for businesses to showcase their brand and communicate with consumers--especially those of the Millennial and Gen-Z variety. Take, for example, Duo­lingo. The language-learning platform's ­account took off toward the end of 2021, when many of its videos--which usually feature the company's mischievous fuzzy green owl mascot­--went viral. Now, 3.5 million TikTok users follow Duo­lingo's account. But to replicate that success, you'll need some strategies beyond boisterous mascots. Read on for some advice from TikTok marketing experts to help you get some younger eyes on your brand. SPONSORED CONTENT Secrets of Social Media Learn how to optimize your social content with Darren Brown, Founder of Advantage Business Consulting. Register for the digital workshop today. HERE'S WHAT ELSE I'M READING TODAY: Boxed co-founder Chieh Huang, went from the garage to IPO in under a decade. Now he’s mentoring others on how to do the same. –Inc.  What if the Great Resignation could help make your business stronger than it was before the pandemic? –Inc.  The founder of this creative agency is helping brands like Google and Spotify build socially conscious campaigns. –Inc.  Even amid a tight labor market and low unemployment, some public companies and startups are turning cautious amid falling markets and economic jitters. –WSJ  Most DEI programs are missing out on a large part of the population. –Fast Company  ONE MORE THING: Here are three ways leaders can improve any employee’s experience at work. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy