What now?

INC. THIS MORNING What now? Good morning, Once again a shooting took the lives of innocent school children. This time in a small, rural town in Texas. On May 24, a reported 21 people--19 students and two teachers--were killed in a shooting by an 18-year-old local high school student at an elementary school in Uvalde, Texas. It's the deadliest school shooting since Sandy Hook Elementary School in 2012 when 26 people, mostly six and seven year olds, were killed.  You may be wondering what you can do to help. From donating a portion of profits to charitable organizations to encouraging employees and customers to call local officials to spur gun reform and address mental illness, here are some suggestions. HERE'S WHAT ELSE I'M READING TODAY: Restaurants and shops in the San Antonio region have quickly started fundraising for the families hit by yet another act of violence. –Inc.  This social media entrepreneur behind some of YouTube's most successful creators, has a "reverse formula" for product-market fit. –Inc.  Twitch co-founder Emmett Shea​r on the key leadership skill he learned from his mentor, Y Combinator founder Paul Graham. –Inc. Sleeping in when you work from home does more harm than good. Here’s why. –WSJ Here’s how to talk to your team about distressing news events at work. –HBR After being fired from MoviePass, co-founder Stacy Spikes is back, with big ideas about how to fix advertising. –Inc. ONE MORE THING: Stock options aren't actually beneficial to employees. Here’s what to offer instead. –Inc.   --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy