Fiercely loyal

Glow Recipe built both a strong brand and a fiercely loyal fanbase of Gen Z consumers.

INC. THIS MORNING Fiercely loyal Good morning, Sarah Lee and Christine Chang started their skincare company Glow Recipe in 2014 with the goal of making skincare fun. So, from the first moments of their products’ launch in 2017, they prioritized social media where they used playful messaging and shots of their brightly colored fruit-based products and packaging. The net result is, Glow Recipe built both a strong brand and a fiercely loyal fanbase of Gen Z consumers. Here are the founders' tips for how you can build an audience of young customers, too. Join Series Host Beatrice Dixon and Angelica Ross in Conversation Angelica Ross of TransTech Social Enterprises is Inc.’s next guest for the Your Next Move web series. Register for the June 30 at 12 PM ET webinar . HERE'S WHAT ELSE I'M READING TODAY: Employee files, credit card numbers, bank statements. If you don’t already have a plan in place for training employees on handling sensitive information, you need one. –Inc.  Make sure that every person at your company, no matter how junior, has a defined career path. –Inc.  Want to hang on to veteran employees? Adam Grant says now's the time to offer them “retention raises.”--Inc. It’s no longer okay to be “fashionably late” to meetings. –NYT  Are you procrastinating tackling a certain task? It probably falls into one of these categories. –Fast Company  ONE MORE THING: These two simple mindset changes can help you prevent a midlife crisis. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at BMorse@inc.com and on Twitter at @britnmorse. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Join Inc. Unlimited today. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy