Good morning, Sarah Lee and Christine Chang started their skincare company Glow Recipe in 2014 with the goal of making skincare fun. So, from the first moments of their products’ launch in 2017, they prioritized social media where they used playful messaging and shots of their brightly colored fruit-based products and packaging. The net result is, Glow Recipe built both a strong brand and a fiercely loyal fanbase of Gen Z consumers. Here are the founders' tips for how you can build an audience of young customers, too. |
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.