Whether it's a marketing campaign that missed that mark or a failed product launch, chances are that a few people around a conference table (or on a Zoom call) thought it was a bad idea but didn't raise their concerns with the rest of the team. Why? According to Luvvie Ajayi Jones, founder and CEO of Chicago-based content strategy company Awe Luv Media, it’s likely due to fear.
To avoid this, she recommends recruiting and cultivating a team of "professional troublemakers" who feel comfortable challenging others and disrupting company protocol. The best workplaces, she says, are those that root out prioritizing harmony over discomfort. This prevents the wasting of time and money on bad ideas that come to fruition only because no one felt empowered to object. Read on for more on why having a team of rule-breakers is actually good for business.
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