What they really want

Try this 2-minute, research-backed tip for a better night's sleep. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
INC. THIS MORNING
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What they really want

Good morning,

To prevent employees from becoming another statistic in the Great Resignation, you may want to revisit the health benefits you offer. Some small business owners are embracing a perk once rarely found outside of the U.S. military: no-cost health insurance.

The average U.S. worker pays $1,299 toward an individual premium or $5,969 toward a family premium each year, according to a 2021 survey from the Kaiser Family Health Foundation. Founders are finding one of the best ways to attract and retain talent is to bring that out-of-pocket number down to zero. Nearly half of the 475 companies on Inc.'s 2022 Best Workplaces list now offer entirely employer-paid health insurance.

Read on for why monthly premiums could become the next casualty of the red-hot labor market.
 
 
Join Series Host Beatrice Dixon and Angelica Ross in Conversation

Angelica Ross of TransTech Social Enterprises is Inc.’s next guest for the Your Next Move web series. Register for the June 30 at 12 PM ET webinar.

 
 

 
A MESSAGE FROM t-mobile for business
Making business decisions using data
Learn how to incorporate data-driven decisions into your business with Vanessa Pham, co-founder of Omsom.
Register Now
 
 
Here's what else I'm reading today:
Messaging and social platform Discord is a great place to build community and get new ideas from customers. –Inc.

Pinterest just made a major acquisition in A.I., and it shows just the tip of what's in store for artificial intelligence-powered shopping.
–Inc.

Great speeches tell listeners what they need to hear, not what you want to say. –Inc.

The world's current weirdness has made it more difficult for tools like Kayak and Google Flights to guess the best time to buy a plane ticket. –Wired

Can startups make sustainable construction the next frontier in eco-business? –NYT
One more thing:
Try this 2-minute, research-backed tip for a better night’s sleep. –Inc.
 
 
This newsletter was written by Inc. associate editor Brit Morse. How are we doing? Send us ideas and feedback on Twitter.

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