Tuesday, July 26, 2022

Inspired by insomnia

Job candidates may seem like they're open to relocation even if they're not. Here's how to tell if they're willing to make the change. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
INC. THIS MORNING
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Inspired by insomnia

Good morning,

Colin Billings was losing sleep.

It was 2014, and he spent long days under fluorescent lights looking at screens–followed by many nights awake with insomnia. He didn't connect the two until a friend suggested he try a program that could adjust his computer screen's color temperature. Within a week, Billings was sleeping better. It took a little longer to realize he had a startup idea: an adaptive system for modern lighting that wouldn't mess with humans' circadian rhythms. 

"It captured my imagination because lighting is a powerful force in our lives,” says Billings. 

But as a first-time CEO, he faced a steep learning curve on the way to engineering and designing the system, and unique challenges in bringing his innovative product to market.

Read on for Billing’s story on how finally nailed the right design and business model after a lot of trial and error.
 
 
 
Join Series Host Beatrice Dixon and Sarah LaFleur in Conversation

Sarah LaFleur of M.M.LaFleur is Inc.’s next guest for the Your Next Move web series. Register for the July 27 at 12 PM ET webinar.

 
 

 
A MESSAGE FROM meta
Learn how to market your business using Reels.
Small Business Studios is the perfect place to learn how to create Reels that will engage your customers and help grow your business.
Learn More
 
 
Here's what else I'm reading today:
At Black Tech Week, Serena Williams shared the kind of companies in which she’s like to invest, and how founders can best pitch her. –Inc.
 
Actively supporting employees with ADHD can improve your company culture and boost productivity. –Inc.
 
Warehouse robots are starting to understand what their human teammates are doing. It could be the answer to better productivity without layoffs. –Wired
 
Researchers found that companies assume talented men will job hop to further their careers, while talented women will stay loyal. –HBR
 
Female founders: Audition today to be featured on the new business competition TV show “Women of Wall Street”--with a chance to win $100,000 for your company. 
One more thing:

Job candidates may seem like they’re open to relocation even if they’re not. Here’s how to tell if they’re willing to make the change. –Inc.
 
 
This newsletter was written by Inc. associate editor Brit Morse. How are we doing? Send us ideas and feedback on Twitter.

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