Friday, July 22, 2022

Navigating inflation

Here are three marketing lessons from Gen-Z's favorite brands. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
INC. THIS MORNING
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Navigating inflation

Good morning,

When Arthur Mabbett and a partner founded an environmental consulting company in 1980, he faced record-high inflation and staggering interest rates. Sound familiar? He quickly found that no bank would even lend him money. So instead, he scraped and scrounged to get his company Mabbett & Associates running. 

Business is never easy, but Mabbett says his perseverance has been key to his success, landing his business on the Inc. 5000 six times since 2010. Read on for more on how he made it through the rough spots, and how other business owners can learn from his example, especially in today's uncertain economic environment.
 
 
 
Join Series Host Beatrice Dixon and Sarah LaFleur in Conversation

Sarah LaFleur of M.M.LaFleur is Inc.’s next guest for the Your Next Move web series. Register for the July 27 at 12 PM ET webinar.

 
 

 
A MESSAGE FROM meta
Learn how to market your business using Reels.
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Here's what else I'm reading today:
Female founders: Audition today to be featured on the new business competition TV show “Women of Wall Street”--with a chance to win $100,000 for your company. 
  
It’s possible to package your products sustainably, you may just need to tweak your revenue model. –Inc.
 
It's hard enough to get good and fair online reviews. Now, businesses are discovering they also need to contend with review scams. –Inc.
 
The Biden administration plans to change a Department of Labor rule that determines which workers are employees and which are contractors. –Inc.

Tech workers took out loans based on the value of their start-up stock in recent years. That may come back to haunt them, and businesses should be aware. –NYT
 
Here’s how to tell if your Amazon reviews are real or fake. –WSJ
One more thing:

Here are three marketing lessons from Gen-Z's favorite brands. –Inc. 
 
 
This newsletter was written by Inc. associate editor Brit Morse. How are we doing? Send us ideas and feedback on Twitter.

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