Having the "it" product of the summer is both a blessing and a curse. That's the hard lesson Emily Vaca, founder of Minnidip, a seller of inflatable pools, found after her product went viral on Tiktok during the pandemic.
When business closures and restrictions kept many people away from beaches, water parks, and community pools, many people looked for a way to stay cool while socially distancing themselves in their backyards. While Minnidip’s sales grew 3,700 percent in 2020, they were limited by inventory issues. Vaca says that if the company had had the capacity, its revenue could have been five times greater.
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