Monday, July 4, 2022

The product of the summer

Monkeypox cases are rising. Here's how to protect your workplace. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
INC. THIS MORNING
 
 
The product of the summer

Good morning,

Having the "it" product of the summer is both a blessing and a curse. That's the hard lesson Emily Vaca, founder of Minnidip, a seller of inflatable pools, found after her product went viral on Tiktok during the pandemic. 

When business closures and restrictions kept many people away from beaches, water parks, and community pools, many people looked for a way to stay cool while socially distancing themselves in their backyards. While Minnidip’s sales grew 3,700 percent in 2020, they were limited by inventory issues. Vaca says that if the company had had the capacity, its revenue could have been five times greater.

This year, Vaca says she’s well prepared for the summer and has learned how to prepare in advance. Here are her tips on how seasonal businesses can plan for and keep up with demand.
 
 
Building a Company for the Next Generation

How Allbirds Went From a Soccer Player's Side Hustle to a $2 Billion Sustainable Brand

 
 

 
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Here's what else I'm reading today:
Going to see a fireworks show? This Pennsylvania company is probably there. –Inc.
 
This summer, more movies and TV shows are offering insightful peeks into the business world. Here are several coming up this summer you should watch. –Inc.
 
With Roe gone, entrepreneurs and brands are raising money for reproductive rights organizations. –Inc.
 
More LGBT employees who used to maintain separate personas at home and work say they won’t do it anymore. –WSJ

This interpersonal technique can help you foster more genuine connections. –Fast Company
One more thing:

Monkeypox cases are rising. Here's how to protect your workplace. –Inc.
 
 
This newsletter was written by Inc. associate editor Brit Morse. How are we doing? Send us ideas and feedback on Twitter.

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