Human smells

Instagram is walking back controversial changes to its platform. Here's what you need to know. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

INC. THIS MORNING Presented by     Human smells Good morning, While working at the clothing retailer Nasty Gal during its rise, Matthew Herman saw his peers embracing contrasting aesthetics. Girls were dressing in chunky watches and boxy blazers; boys wearing sweatpants with heels or leather with ruffles. But most store aisles were still gendered--especially in the beauty category. The mainstream fragrance aisle for men was all pine forests and musks.  That’s when Herman began spending his evenings creating scents and pouring candles that mashed up traditionally masculine and feminine scents. When he launched his brand of candles and fragrances, Boy Smells, there wasn't necessarily space on shelves for what he calls "genderful" products.  Read on for more on how Herman has found a lucrative market by throwing retail’s gender stereotypes out the window.       Applications are now open for Inc.’s Best in Business—Early Rate Deadline: August 19 Applications are now open for Inc.’s Best in Business—Early Rate Deadline: August 19 Our annual list celebrates the companies that go above and beyond to make a positive impact on more than their balance sheet. Apply Now!       A MESSAGE FROM amazon business The future of more sustainable products is here. Learn more at Amazon Business, your partner for smart business buying. Learn More     Here's what else I'm reading today: This ex-home health aide built a successful business by helping caregivers grow their skills and chart a career path. –Inc.   Fashion entrepreneur Sarah LaFleur explains how she kept workwear brand M.M.LaFleur afloat as sweatpants took over. –Inc.   The Tony Hsieh Award, named after the late Zappos CEO, is returning for its second year to recognize entrepreneurs who are reinventing the workplace. Here’s how to apply. –Inc.   Recent spikes in oil and natural gas are making everything from tacos to honey more expensive for small businesses. –WSJ Expressing yourself and your identity in a way that is comfortable to you is one of the best things you can do at work. –NYT   Female founders: Audition today to be featured on the new business competition TV show “Women of Wall Street”--with a chance to win $100,000 for your company.  One more thing: Instagram is walking back controversial changes to its platform. Here’s what you need to know. –Inc.     This newsletter was written by Inc. associate editor Brit Morse. How are we doing? Send us ideas and feedback on Twitter. Did someone forward you this newsletter? Subscribe here.   Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. Subscribe   7 World Trade Center 29th Floor New York, NY, 10007 This email was sent by Mansueto Ventures. If you do not wish to receive email communications please click here to unsubscribe. To view our privacy policy, click here. Copyright © 2022 Mansueto Ventures LLC. All rights reserved.

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