Human smells

Instagram is walking back controversial changes to its platform. Here's what you need to know. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
INC. THIS MORNING
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Human smells

Good morning,

While working at the clothing retailer Nasty Gal during its rise, Matthew Herman saw his peers embracing contrasting aesthetics. Girls were dressing in chunky watches and boxy blazers; boys wearing sweatpants with heels or leather with ruffles. But most store aisles were still gendered--especially in the beauty category. The mainstream fragrance aisle for men was all pine forests and musks. 

That’s when Herman began spending his evenings creating scents and pouring candles that mashed up traditionally masculine and feminine scents. When he launched his brand of candles and fragrances, Boy Smells, there wasn't necessarily space on shelves for what he calls "genderful" products. 

Read on for more on how Herman has found a lucrative market by throwing retail’s gender stereotypes out the window.
 
 
 
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A MESSAGE FROM amazon business
The future of more sustainable products is here.
Learn more at Amazon Business, your partner for smart business buying.
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Here's what else I'm reading today:
This ex-home health aide built a successful business by helping caregivers grow their skills and chart a career path. –Inc.
 
Fashion entrepreneur Sarah LaFleur explains how she kept workwear brand M.M.LaFleur afloat as sweatpants took over. –Inc.
 
The Tony Hsieh Award, named after the late Zappos CEO, is returning for its second year to recognize entrepreneurs who are reinventing the workplace. Here’s how to apply. –Inc.
 
Recent spikes in oil and natural gas are making everything from tacos to honey more expensive for small businesses. –WSJ

Expressing yourself and your identity in a way that is comfortable to you is one of the best things you can do at work. –NYT
 
Female founders: Audition today to be featured on the new business competition TV show “Women of Wall Street”--with a chance to win $100,000 for your company. 
One more thing:

Instagram is walking back controversial changes to its platform. Here’s what you need to know. –Inc.
 
 
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