The single most important question

Steve Jobs had a brilliant three-step method for solving difficult problems. Now Apple is making it easier for employees to use it. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
INC. THIS MORNING
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The single most important question

Good morning,

It's a question that is so simple on paper, yet so difficult to answer in real life. 

"How useful is what I do?"

The usefulness of your product or service is a metric that's difficult to quantify. As a result, a lot of entrepreneurs and business leaders don't bother trying to measure it at all. Instead, they'll substitute a backward-looking statistic like revenue, or worse, they'll rely on vanity metrics that don't mean anything. Then they'll find that revenue can suddenly evaporate one day with no explanation. 

Inc.com columnist Joe Procopio argues that how you respond to the above question is the single biggest predictor of the success of your business. Read on for more details on how to get to the most honest–and useful–answer.
 
 
 
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Here's what else I'm reading today:
Danny Meyer is stepping down as CEO of Union Square Hospitality. Here’s what you can learn from his 37-year tenure. –Inc.

Five new books Adam Grant thinks you should read this August. –Inc.
 
Steve Jobs had a brilliant three-step method for solving difficult problems. Now Apple is making it easier for employees to use it. –Inc.
 
What remote work debate? Most American workers have been back at the office for a while. –NYTimes
 
The best way to keep innovating: learn how to break out of your “yes” bubble. –Fast Company
 
Female founders: Audition today to be featured on the new business competition TV show “Women of Wall Street”--with a chance to win $100,000 for your company. –Inc. 
One more thing:

Shatter these four public-speaking myths to sharpen your skills. –Inc.

 
 
This newsletter was written by Inc. managing editor Lindsay Blakely. How are we doing? Send us ideas and feedback on Twitter.

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